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Below, you'll find helpful "How To" articles and free guides to download. Enjoy!

14. How to get authentic autumn social media content

23 October 2020
Butternut squash in a cloth bag resting on a table with text about the autumn take away lunch special.

I waited until the last minute to get some seasonal images for my social media channels however, there is a great way to do this quickly and make it your own, also known as, authentic, thus, not cura...

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4. How to make your ideal customer profile (avatar) inclusive

20 August 2020

There's been a lot of talk about identifying one person (your ideal customer) to speak to when you market your product or service. And the next question usually is if you have an image of one person...

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1. Five ways to get comfortable in front of the camera

16 November 2018

Me too!  It's not easy to be on the other side, maybe that's a small reason I prefer to be behind the camera.  When all eyes and lenses are on you, how is it possible to get an authentic sho...

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