Blog – Atelier M

@media (max-width:767px){.flo-block--6373{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6373{margin-top:0rem;margin-bottom:0rem}}

.flo-block-image-block-2--475 .flo-block-image-block-2__pretitle{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-image-block-2--475 .flo-block-image-block-2__pretitle{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-image-block-2--475 .flo-block-image-block-2__pretitle{font-size:0.875rem;line-height:1.9em}}.flo-block-image-block-2--475 .flo-block-image-block-2__title{font-family:'Lora', serif, 'google';font-size:1.875rem;letter-spacing:-0.02em;word-spacing:0.03em;line-height:1.26em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-image-block-2--475 .flo-block-image-block-2__title{font-size:1.4375rem;line-height:1.31em}}.flo-block-image-block-2--475 .flo-block-image-block-2__title-paragraph{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-image-block-2--475 .flo-block-image-block-2__title-paragraph{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-image-block-2--475 .flo-block-image-block-2__title-paragraph{font-size:0.875rem;line-height:1.9em}}.flo-block-image-block-2--475 .flo-block-image-block-2__button{font-family:'Raleway', sans-serif, 'google';font-size:1.125rem;letter-spacing:0.08em;word-spacing:0.08em;line-height:1.8em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-image-block-2--475 .flo-block-image-block-2__button{font-size:1.36125rem}}@media screen and (max-width:767px){.flo-block-image-block-2--475 .flo-block-image-block-2__button{font-size:0.875rem;line-height:1.81em}}.flo-block-image-block-2--475 .flo-block-image-block-2__text-area{background-color:#FFFFFF}.flo-block-image-block-2--475 .flo-block-image-block-2__vertical-line{background-color:#000000}.flo-block-image-block-2--475 .flo-block-image-block-2__button{border:1px solid rgba(0,0,0,0.3)!important}.flo-block-image-block-2--475 .flo-block-image-block-2__button:hover{background-color:#000000;color:#FFFFFF;border-color:#FFFFFF}.flo-block-image-block-2--475{color:#000000}@media (min-width:768px){.flo-block-image-block-2--475{min-height:37.5rem}}

@media (max-width:767px){.flo-block--6498{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6498{margin-top:0rem;margin-bottom:-0.625rem}}

Woman sitting on sidewalk in Paris with Eiffel Tower in background during sunrise.

Here's where it's

fun!

Below, you'll find helpful "How To" articles and free guides to download. Enjoy!

.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__title{font-family:'Raleway', sans-serif, 'google';font-size:1.25rem;letter-spacing:0.03em;word-spacing:0em;line-height:1.38em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__title{font-size:1.5125rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__title{font-size:0.9375rem;line-height:1.44em}}.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__links-title{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__links-title{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__links-title{font-size:0.875rem;line-height:1.9em}}.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__category{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__category{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__category{font-size:0.875rem;line-height:1.9em}}.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__image-wrap{color:#FFFFFF;height:31.25rem}.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__links-divider{background-color:#ffffff}.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__categories-wrap{color:#ffffff;background-color:#3c3c3c}@media (max-width:767px){.flo-block-category-switcher-1--937 .flo-block-category-switcher-1__image-wrap{height:350px}}

@media (max-width:767px){.flo-block--9607{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--9607{margin-top:0rem;margin-bottom:0rem}}

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All At the photo session Authenticity Local features Marketing & Branding Using your camera Utilising visual content

@media (max-width:767px){.flo-block--7857{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--7857{margin-top:0rem;margin-bottom:0rem}}

.flo-block-listing-1--339 .flo-block-listing-1__date{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-listing-1--339 .flo-block-listing-1__date{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-listing-1--339 .flo-block-listing-1__date{font-size:0.875rem;line-height:1.9em}}.flo-block-listing-1--339 .flo-block-listing-1__title{font-family:'Raleway', sans-serif, 'google';font-size:1.6875rem;letter-spacing:0.05em;word-spacing:0.08em;line-height:1.27em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-listing-1--339 .flo-block-listing-1__title{font-size:1.8rem}}@media screen and (max-width:767px){.flo-block-listing-1--339 .flo-block-listing-1__title{font-size:1.0625rem;line-height:1.49em}}.flo-block-listing-1--339 .flo-block-listing-1__category{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-listing-1--339 .flo-block-listing-1__category{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-listing-1--339 .flo-block-listing-1__category{font-size:0.875rem;line-height:1.9em}}.flo-block-listing-1--339 .flo-block-listing-1__excerpt{font-family:'Montserrat', sans-serif, 'google';font-size:1.125rem;letter-spacing:0.02em;word-spacing:0.08em;line-height:1.8em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-listing-1--339 .flo-block-listing-1__excerpt{font-size:1.36125rem}}@media screen and (max-width:767px){.flo-block-listing-1--339 .flo-block-listing-1__excerpt{font-size:1.125rem;line-height:1.8em}}.flo-block-listing-1--339 .flo-block-listing-1__item-link{font-family:'Raleway', sans-serif, 'google';font-size:1.125rem;letter-spacing:0.08em;word-spacing:0.08em;line-height:1.8em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-listing-1--339 .flo-block-listing-1__item-link{font-size:1.36125rem}}@media screen and (max-width:767px){.flo-block-listing-1--339 .flo-block-listing-1__item-link{font-size:0.875rem;line-height:1.81em}}.flo-block-listing-1--339{color:#000000;border-color:rgba(0,0,0,0.3)}

8. What visual content really does

Marketing & Branding

15 September 2020

Visual content performs functions in business that are sometimes easy to forget or miss, especially if you're not a graphic designer. Infographics, images, colour, charts, fonts, etc. are all vari...

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@media (max-width:767px){.flo-block--7850{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--7850{margin-top:0rem;margin-bottom:0rem}}

.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__title{font-family:'Raleway', sans-serif, 'google';font-size:1.25rem;letter-spacing:0.03em;word-spacing:0em;line-height:1.38em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__title{font-size:1.5125rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__title{font-size:0.9375rem;line-height:1.44em}}.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__links-title{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__links-title{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__links-title{font-size:0.875rem;line-height:1.9em}}.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__category{font-family:'Lora', serif, 'google';font-size:1rem;letter-spacing:0.11em;word-spacing:0em;line-height:1.83em;text-transform:none;font-weight:normal}@media screen and (min-width:768px) and (max-width:1024px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__category{font-size:1.21rem}}@media screen and (max-width:767px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__category{font-size:0.875rem;line-height:1.9em}}.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__image-wrap{color:#FFFFFF;height:31.25rem}.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__links-divider{background-color:#ffffff}.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__categories-wrap{color:#ffffff;background-color:#3c3c3c}@media (max-width:767px){.flo-block-category-switcher-1--871 .flo-block-category-switcher-1__image-wrap{height:350px}}

@media (max-width:767px){.flo-block--126{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--126{margin-top:0rem;margin-bottom:0rem}}

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All At the photo session Authenticity Local features Marketing & Branding Using your camera Utilising visual content