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Below, you'll find helpful "How To" articles and free guides to download. Enjoy!
41. What are you really selling
Have you thought about that? I know that I didn't when I started working for myself. I was tempted to say photos and you may be tempted to say yourself or your product or service package. But that...
View full article40. How to visually sell a service
Services are not like products, where you can easily take a photo of it and put it on the web. More confusing is sometimes it's not always clear in which category your "product" falls. For exampl...
View full article39. How to write your sales pitch
Wait, what, selling? This word freaked me out. And then "they" changed it to your "elevator pitch". Which in the end didn't make having a pitch any easier. I recently dove into the task of writin...
View full article38. When to use low and high resolution images
High resolution seems the way to go, doesn't? If you aren't in the imaging world, high resolution of anything seems like the answer, the product you need. Yet, it isn't 100% necessary and you may b...
View full article37. What is visual content?
Does it seem obvious? I thought it was supposed to be and yet, even as a visual artist I struggled with understanding its raison être when it comes to marketing and branding today. Exactly what's...
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