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Below, you'll find helpful "How To" articles and free guides to download. Enjoy!
4. How to make your ideal customer profile (avatar) inclusive
There's been a lot of talk about identifying one person (your ideal customer) to speak to when you market your product or service. And the next question usually is if you have an image of one person...
View full article3. How to determine your ideal customer profile
Fantastic! Creating your ideal customer profile or avatar is how you eliminate the biggest risk in your start up business or new project. It was so important that I skipped it (I don't recommend th...
View full article2. The 5 myths about your ideal customer
We think we know them. After all, shouldn't we? We would like to serve them yet, how do we attract the clients that would be fun to serve. Well, I couldn't see it until I saw it. I had a lot ...
View full article1. Five ways to get comfortable in front of the camera
Me too! It's not easy to be on the other side, maybe that's a small reason I prefer to be behind the camera. When all eyes and lenses are on you, how is it possible to get an authentic sho...
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