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There's been a lot of talk about identifying one person (your ideal customer) to speak to when you market your product or service. And the next question usually is if you have an image of one person...View full article
Fantastic! Creating your ideal customer profile or avatar is how you eliminate the biggest risk in your start up business or new project. It was so important that I skipped it (I don't recommend th...View full article
We think we know them. After all, shouldn't we? We would like to serve them yet, how do we attract the clients that would be fun to serve. Well, I couldn't see it until I saw it. I had a lot ...View full article
Me too! It's not easy to be on the other side, maybe that's a small reason I prefer to be behind the camera. When all eyes and lenses are on you, how is it possible to get an authentic sho...View full article