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It's sounds like a new thing, something hip. When, actually, branding is something we conceptualised for a process that has existed throughout the human experience. It is recognising another as t...View full article
No matter how great your value is or how well written your ideal customer profile is, there still could be one aspect that repels them or ultimately causes you to loose them as a customer. ...View full article
There's been a lot of talk about identifying one person (your ideal customer) to speak to when you market your product or service. And the next question usually is if you have an image of one person...View full article
Fantastic! Creating your ideal customer profile or avatar is how you eliminate the biggest risk in your start up business or new project. It was so important that I skipped it (I don't recommend th...View full article