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Below, you'll find helpful "How To" articles and free guides to download. Enjoy!

6. What is personal branding

1 September 2020

It's sounds like a new thing, something hip. When, actually, branding is something we conceptualised for a process that has existed throughout the human experience. It is recognising another as t...

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5. The one thing that is driving your ideal customers away

26 August 2020

No matter how great your value is or how well written your ideal customer profile is, there still could be one aspect that repels them or ultimately causes you to loose them as a customer.   ...

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4. How to make your ideal customer profile (avatar) inclusive

20 August 2020

There's been a lot of talk about identifying one person (your ideal customer) to speak to when you market your product or service. And the next question usually is if you have an image of one person...

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3. How to determine your ideal customer profile

17 August 2020

Fantastic! Creating your ideal customer profile or avatar is how you eliminate the biggest risk in your start up business or new project. It was so important that I skipped it (I don't recommend th...

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2. The 5 myths about your ideal customer

17 August 2020

We think we know them. After all, shouldn't we? We would like to serve them yet, how do we attract the clients that would be fun to serve. Well, I couldn't see it until I saw it. I had a lot ...

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