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Visual content performs functions in business that are sometimes easy to forget or miss, especially if you’re not a graphic designer.

Infographics, images, colour, charts, fonts, etc. are all various types of visual content that go into anything you do. When it comes to marketing and personal branding, visual content has a more purposeful and intentional role.

A list of the hidden awesome attributes of visual content:

  • It is an identity. Visuals (i.e. logos, brand names with a font) create an identity for businesses. Making brands like, Duvel or Apple, easily recognisable.
  • It increases understanding. Infographics or charts display a lot of information in a way that is digestable in a short amount of time. Also, people remember information more so through visuals than through words.
  • It evokes emotion. Colours like red communicate danger while blue communicates calmness.
  • It calls attention. Bold or italics words or a large font size call attention to our words.
  • It shifts perspective. Communicating words through a visual helps you see something in a different way. Would we look at the sky in the same way if it weren’t for Van Gogh’s painting, The Starry Night?

Ultimately, all visuals aid in your message being heard online by grabbing your target market’s attention and connecting the dots of your message in the least amount of time.

So, why aren’t there more visual components in this article? I purposefully choose not to use images (even though I’m a photographer) because of who my ideal customer is and how I write each article.

All my articles are on average 350 words, concise and I address only one specific topic at a time. In my free guides where I get into more complex information, I use a lot of visuals to break down the concepts.

Just as choosing not to use a lot of visuals or knowing what visuals to use, the decision process needs to be made purposefully and intentionally.

Let’s get it finished! ~Tara Rai

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